Your Grocery Store Coffee Is Hiding a Nasty Secret…

If you get your coffee from a big name grocery store, you need to know that they’re roasting unripe coffee beans to a crisp. So yeah, it tastes like hot garbage. And that’s not all…

Look, I can’t live without coffee. If I’m not two cups deep by 9 am then, well, it’s going to be a rough day.

So, I get how important it is for your morning coffee to be an easy routine. Go to the store. Grab the red tin or green bag. Two scoops in the machine. Drink. Wince. Add sugar and milk. Peloton class (hopefully). Two scoops in the machine. Drink. Wince. Add sugar and milk. Repeat. 

The Truth About Big Coffee

Well, guess what? The dirty secret is that big coffee producers are capitalizing on that routine - and it’s significantly worse for you, farmers, and even the environment. 

You see, coffee comes from the fruit of a coffee tree. And like all crops, there is a perfect moment in time to harvest that coffee fruit - a moment in time that makes that coffee taste INCREDIBLE. 

Unfortunately big coffee companies are mostly focused on extracting higher profit margins from your coffee routine. So they use what’s called “machine harvesting” to pick their coffee. Basically, fields of coffee trees are harvested all at once by these behemoth gas guzzling machines. 

The result? Most of the coffee that gets picked isn’t ripe, which is one reason your cup of coffee ends up tasting SO BAD. And, in other industries that machine harvest (ex. wine) it’s well known that materials  other than the harvest crop can fall into collection bins - including leaves, bugs, and even dead birds. 

Even worse? Machine harvesting takes jobs away from farmers across the world and can also be really bad for the environment. 

After harvest, and in an effort to mask all of the shortcuts taken, most coffee chains over-roast their beans. Over-roasting burns out all of the real flavors and leaves it tasting like charcoal, bitter and burnt. 

Big coffee companies will try to spin this in marketing as BOLD or FULL-BODIED, but in reality it’s just really really burnt and they’re banking on you not being able to tell the difference.

So, yeah, the entire big coffee picture is pretty bleak.. but, there IS good news. There actually is a way to make your coffee routine 10x better AND even more convenient than it is today. 

That’s where Atlas Coffee Club comes in. 

Taste the World of Real Coffee

Atlas is a club that sends you freshly-roasted coffee from the top 1% of farms from across the world. Jamaica, Mexico, Indonesia - Atlas works with farmers who actually hand pick their coffee. 

The result? Coffee that tastes like blueberries, honey, milk chocolate, and more - it’s INCREDIBLE!

For a limited time - Get Your First Bag Free

For a limited time - Get Your First Bag Free

Your Grocery Store Coffee Is Hiding a Nasty Secret

If you get your coffee from a big name grocery store, you need to know that they’re roasting unripe coffee beans to a crisp. So yeah, it tastes like hot garbage. And that’s not all…

They say there are two things you can rely on: death and taxes.

I’d add a third thing…

You’d better believe I’m drinking a cup of piping hot coffee every single morning. I’ve been doing it since high school, and I don't plan on stopping anytime soon.

But recently I discovered something that really tilts me.

It gets on my last nerve.

It just pisses. Me. Off.

And that’s exactly why I’m writing this today. It makes me mad and I think EVERYONE who drinks coffee deserves to know the truth.

They say there are two things you can rely on: death and taxes.

I’d add a third thing…

You’d better believe I’m drinking a cup of piping hot coffee every single morning. I’ve been doing it since high school, and I don't plan on stopping anytime soon.

But recently I discovered something that really tilts me.

It gets on my last nerve.

It just pisses. Me. Off.

And that’s exactly why I’m writing this today. It makes me mad and I think EVERYONE who drinks coffee deserves to know the truth.

Big Coffee Brands Are Hiding Something

As a kid, I was a picky eater. Now I eat everything from pho to menudo, from bologna to sashimi. (No, but really - I even tried Rocky Mountain Oysters once.)

The point is, I’m not picky anymore. But I admit I am discerning. So I can tell a good-quality ingredient when I taste one. And I had been noticing something weird – something unpleasant – about my coffee.

And I was RIGHT!

Big coffee brands are trying to increase their profits. And to be fair, they have a huge demand to meet. But I think they’re going about it all wrong. Here’s why…

Big Coffee is picking unripe coffee fruit. And it’s every bit as flavorless and disgusting as an unripe banana. In order to make up for the unripe beans, they over roast the coffee, burning the daylights out of it, and have the NERVE to call “full-bodied” or “bold.”

I’m calling a spade a spade. It's BURNT.

That’s not even the worst of it. Since Big Coffee uses machines to harvest the beans, they have more than just unripe coffee fruit in their harvest. The coffee beans are mixed with leaves, bugs, and who knows what else.

You don’t need a sommelier's palate to realize that the mystery soup they’re trying to pass off as coffee has the same flavor profile as a pile of charcoal briquettes!

No thanks dude. That’s not for me.

When I uncovered all that, I knew I had to find a different kind of coffee.

Long story short, I discovered Atlas Coffee Club.

Big Coffee Brands Are Hiding Something

As a kid, I was a picky eater. Now I eat everything from pho to menudo, from bologna to sashimi. (No, but really - I even tried Rocky Mountain Oysters once.)

The point is, I’m not picky anymore. But I admit I am discerning. So I can tell a good-quality ingredient when I taste one. And I had been noticing something weird – something unpleasant – about my coffee.

And I was RIGHT!

Big coffee brands are trying to increase their profits. And to be fair, they have a huge demand to meet. But I think they’re going about it all wrong. Here’s why…

Big Coffee is picking unripe coffee fruit. And it’s every bit as flavorless and disgusting as an unripe banana. In order to make up for the unripe beans, they over roast the coffee, burning the daylights out of it, and have the NERVE to call “full-bodied” or “bold.”

I’m calling a spade a spade. It's BURNT.

That’s not even the worst of it. Since Big Coffee uses machines to harvest the beans, they have more than just unripe coffee fruit in their harvest. The coffee beans are mixed with leaves, bugs, and who knows what else. 

You don’t need a sommelier's palate to realize that the mystery soup they’re trying to pass off as coffee has the same flavor profile as a pile of charcoal briquettes!

No thanks dude. That’s not for me.

When I uncovered all that, I knew I had to find a different kind of coffee.

Long story short, I discovered 
Atlas Coffee Club.

Demanding Tastebuds Deserve the Best

You really do get what you pay for…

It pained me to realize that I might have never tasted high-quality, legit coffee before.

Here’s what I learned about Atlas Coffee Club’s coffee: 

I knew I had to try Atlas Coffee Club! And it was easy to sign up. All I did was select my grind preference and roast preference. Then I told Atlas how many bags I wanted (from a half bag to 2 bags) and how often I wanted it. That’s it!

Every time my Atlas Coffee Club order comes, it feels like my birthday. I get to taste the freshest coffee that each region has to offer. And I’m always learning something new, since each box comes with a postcard, tasting notes, and coffee history from each batch.

You might be wondering…

“But what if I don’t like this super-special, custom-roasted coffee?”

Demanding Tastebuds Deserve the Best

You really do get what you pay for…

It pained me to realize that I might have never tasted high-quality, legit coffee before.

I knew I had to try Atlas Coffee Club! And it was easy to sign up. All I did was select my grind preference and roast preference. Then I told Atlas how many bags I wanted (from a half bag to 2 bags) and how often I wanted it. That’s it!

Every time my Atlas Coffee Club order comes, it feels like my birthday. I get to taste the freshest coffee that each region has to offer. And I’m always learning something new, since each box comes with a postcard, tasting notes, and coffee history from each batch.

You might be wondering…

“But what if I don’t like this super-special, custom-roasted coffee?”

It’s not a problem. Atlas Coffee Club has a Coffee Match Guarantee. If you don’t love it, your next bag is free!

And it’s not complicated to manage your subscription. You can pause, skip, or cancel it any time.

Here’s what I’d compare the Atlas Coffee Club to…

I grew up with an apple tree in my backyard. In the fall, those ripe apples were the perfect combination of sweet and tart. They were crisp, juicy, and firm. But an old apple that’s been shipped halfway around the world? It’s mushy, mealy, thick-skinned, and flavorless.

Like, I thought I hated papaya. But I had never tried a fresh one! When I went on Spring Break to Mexico and tried tree-ripened papaya, I was OBSESSED!

The Atlas Coffee Club is like a little staycation every time you get it. In the past few months I’ve had a rare Tanzanian coffee, a fruity coffee from India, and a nutty coffee from Colombia. That’s three continents without even leaving my couch.

AS SEEN IN 

AS SEEN IN

AS SEEN IN 

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It’s not a problem. Atlas Coffee Club has a Coffee Match Guarantee. If you don’t love it, your next bag is free!

And it’s not complicated to manage your subscription. You can pause, skip, or cancel it any time.

Here’s what I’d compare the Atlas Coffee Club to…

I grew up with an apple tree in my backyard. In the fall, those ripe apples were the perfect combination of sweet and tart. They were crisp, juicy, and firm. But an old apple that’s been shipped halfway around the world? It’s mushy, mealy, thick-skinned, and flavorless.

Like, I thought I hated papaya. But I had never tried a fresh one! When I went on Spring Break to Mexico and tried tree-ripened papaya, I was OBSESSED!

The Atlas Coffee Club is like a little staycation every time you get it. In the past few months I’ve had a rare Tanzanian coffee, a fruity coffee from India, and a nutty coffee from Colombia. That’s three continents without even leaving my couch.

AS SEEN IN

AS SEEN IN

• Single Origin – the beans come from ONE location in ONE country. And you guessed it! They only pick it when it’s RIPE.

• Micro-Lot – small lots of coffee that are grown for their high quality and unique flavor profiles. That means each cup of coffee is like a culinary tour of the globe.

• Premium Coffee – the beans are high quality beans from the top producers worldwide.

• Long-Term Partnerships With Small Farms – Atlas wants to empower local coffee farmers. So they pay ABOVE fair trade prices to the growers. And they also invest in equipment and education programs in the coffee growing communities.

• Fresh & Custom-Roasted to Order – Atlas custom roasts and grinds your coffee to your precise tastes. Want it light? Dark? Coarsely ground? No problem. They do it just for you, exactly how you want it.

Here’s what I learned about Atlas Coffee Club’s coffee:

• Single Origin – the beans come from ONE location in ONE country. And you guessed it! They only pick it when it’s RIPE.

• Micro-Lot – small lots of coffee that are grown for their high quality and unique flavor profiles. That means each cup of coffee is like a culinary tour of the globe.

• Premium Coffee – the beans are high quality beans from the top producers worldwide.
  

• Long-Term Partnerships With Small Farms – Atlas wants to empower local coffee farmers. So they pay ABOVE fair trade prices to the growers. And they also invest in equipment and education programs in the coffee growing communities.

• Fresh & Custom-Roasted to Order – Atlas custom roasts and grinds your coffee to your precise tastes. Want it light? Dark? Coarsely ground? No problem. They do it just for you, exactly how you want it.